Rewiring the Corporate Brain: Using the New Science to Rethink How We Structure and Lead
by Danah Zohar and Ian Marshall
Drawing on a solid background in the new sciences, Danah
Zohar writes with skill and breadth about the implications of the new sciences, and
brings her insights home in ways that are practical and applicable to the management of
organizations. Rewiring the Corporate Brain relates quantum and chaos thinking directly
to organizational problems and challenges facing corporate leaders. Drawing on the
science of the human brain, with its three different kinds of neural structures –
mental, emotional and spiritual – Zohar illustrates how we can exercise the full
creative capacities of the “corporate brain.”
Zohar puts forward a new model for structure, leadership, and learning within
organizations that allows them to:
- thrive on uncertainty,
- deal creatively with rapid change, and
- realize the full potential of those who lead or work within them.
Rewiring the Corporate Brain offers a genuinely new conceptual
structure for a fundamental transformation in corporate thinking and leadership,
along with suggestions for structural implementation. Rewiring the Corporate Brain
makes a new paradigm scientific thinking accessible, practical, and inspiring to
business readers.
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