Credo of a Great Leader

Credo of a Great LeaderCredo of a Great Leader

I believe global business has the money and the power to make a significant difference in today’s troubled world, and that by making that difference it can help itself as well as others. I envisage business raising its sights above the bottom line. I envisage business becoming a vocation, like the higher professions.

To make this possible I believe that business must add a moral dimension, becoming more service- and value-oriented and largely eliminating the assumed natural distinction between private enterprise and public institutions. I envisage business taking responsibility for the world in which it operates and from which it creates its wealth. And I envisage myself becoming one of those business leaders who are “servant leaders”–leaders who serve not just stockholders, colleagues, employees, products, and customers, but also the community, the planet, humanity, the future, and life itself.